The Director as a Storyteller: Crafting a Compelling Corporate Narrative
This webinar forms part of the 2025 Directors Series.
Description
This webinar provides practical guidance on how directors can craft and communicate a compelling corporate narrative. It explores how to define your organisation’s story, strike the right tone of voice, and shape clear key messages and elevator pitches. With a focus on authenticity, it highlights how being true to your values builds trust—and why, in today’s cancel culture climate, your real story is not just your advantage, but your best defence.
This webinar provides one-hour of CPD and offers insights and updates from a leading industry-expert speaker.
Delegates places are interchangeable with colleagues from the same organisation.
Content
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Corporate Narrative – What’s your story
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Tone of Voice – It's what you say and how you say it
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Key Messaging & Elevator Pitch – From story to synopsis
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Authenticity – Your real story is your real advantage
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Cancel Culture – You' authentic story is your best defence
Presenter
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Lynne Capie Chief Strategy Officer (CSO) at Switch Digital |
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Lynne is a strategic communications professional with experience in the Legal, Finance and Hospitality sectors in communications, PR, marketing, business development and crisis management. Lynne has been working with luxury and high net worth brands and clients for over 20 years, crafting corporate narratives and defining, launching and implementing business development, brand and communication strategies to support the delivery of business, brand and commercial objectives. |