The Director as a Storyteller: Crafting a Compelling Corporate Narrative

This webinar forms part of the 2025 Directors Series.

Description

This webinar explores how directors can use storytelling to communicate their company’s values, engage stakeholders, and reinforce strategic goals. Attendees will learn the elements of a compelling corporate narrative and techniques for conveying complex ideas effectively. The webinar also discusses aligning narrative with corporate objectives, creating a cohesive identity that inspires confidence in stakeholders. By mastering storytelling, directors can build trust, foster a shared vision, and position themselves as influential communicators who drive alignment between organisational vision and operational priorities.

This webinar provides one-hour of CPD and offers insights and updates from a leading industry-expert speaker. 

Delegates places are interchangeable with colleagues from the same organisation.

 

Content

  • Key steps for directors to prepare for and respond to cyber incidents

  • Assessing legal and reputational risks in the event of a cyber breach

  • Understanding the role of board oversight in cybersecurity

  • Ensuring effective communication with stakeholders during and after incidents

 

Presenter

Lynne Capie

Chief Strategy Officer (CSO) at Switch Digital

Lynne Capie 

Lynne is a strategic communications professional with experience in the Legal, Finance and Hospitality sectors in communications, PR, marketing, business development and crisis management.

Lynne has been working with luxury and high net worth brands and clients for over 20 years, crafting corporate narratives and defining, launching and implementing business development, brand and communication strategies to support the delivery of business, brand and commercial objectives.

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